Attorney Matthew Dillahunty secured 22 leads and 3 cases in one month with Cato Marketing.
★★★★★
Matthew Dillahunty · Matthew Dillahunty Law
For US law firms
Your law firm can get
10–100 new cases
every month.
Predictable case pipelines through Google Ads, SEO and high-converting landing pages — built by a Google Premier Partner team.
- Google Premier Partner
- 200+ campaigns run
- 400+ landing pages built
30‑minute session · Valued at $500 · Money‑back guarantee on month one
What partners say
Trusted by managing partners on both sides of the Atlantic.
★★★★★
Cato Marketing has been superb in managing my firm's SEO. Thanks to their efforts we're enjoying a stream of new and highly profitable family instructions. I can't recommend the team at Cato more highly.
Jay Patel
Spears 500 Leading International Divorce and Family Lawyer
★★★★★
Cato Marketing is superb. They understand online marketing very well and have a tremendous ability to explain how all the pieces fit together — organized, efficient, clear, helpful and highly effective. They've greatly improved our online marketing capabilities in just a few short months, so we're getting many good leads per day. Thoroughly professional and a delight to work with.
Robert Lehrman
Attorney at Lehrman Beverage Law
★★★★★
Cato Marketing has been working with my firm for over a year now and has been excellent at developing new leads for our business. I would definitely recommend — but not to my competitors. ;-)
Gareth McCay
Lawyer / Managing Director at McCay Legal
★★★★★
I would certainly recommend Cato Marketing. Their input has transformed our business.
Michael Muldoon
Owner of Muldoon Britton — boutique law firm specialising in commercial litigation & immigration
Your path to predictable growth
Five moving parts. One predictable case pipeline.
We don't sell packages. We build the exact combination of paid, organic and conversion work your firm actually needs — then we measure it obsessively so every dollar is accountable.
Dominate search where intent is highest
Google Ads targeting high-intent legal queries — Search, Performance Max, LSAs and YouTube, with keyword structure and negative lists actually maintained. Typical cost per signed case: $500–1,000, depending on practice area and case value.
Convert visitors into consultations
Dedicated landing pages for each practice area and each ad group — built and optimized on Unbounce. Typical conversion rates land in the 2–10% range depending on case type and traffic source, well above the industry average — because we treat the page as the most important asset, not an afterthought.
Scale with qualified leads from Meta
Precisely targeted Facebook and Instagram campaigns that reach people actively seeking legal representation. Creative, targeting and conversion tracking all joined up — not three vendors and three opinions. Cost per qualified lead typically lands in the $20–50 range.
Build a compounding SEO pipeline
Technical SEO, local SEO and authority content so you stop renting every case from Google Ads. 80% of profitable search terms make page one inside 2–6 months for the firms we run SEO for.
Measure every case back to the source
GA4, Google Tag Manager, server-side tracking, call tracking and Meta CAPI — set up properly so every signed case traces to the channel, campaign and keyword that caused it. If you can't measure it, you can't scale it.
Money-back on your first month
If you're not satisfied after month one, we refund your management fee in full — no forms, no friction. That's how confident we are. Offer available only to firms engaging via this page.
Proof, not promises
Numbers from the last decade of firm-side marketing.
We've run over 200 legal marketing campaigns in the US, UK and Canada — here's what "works" actually looks like in practice.
100–500%
Increase in qualified leads in the first six months of engagement
2–10%
Typical landing-page conversion rate across our law-firm clients
200+
Legal marketing campaigns run in the US, UK and Canada since 2014
400+
Live landing pages we've built, tested and optimized
How we do it
Four steps to a working case pipeline.
Free 30-minute session
We audit your current marketing and show you exactly where cases are being lost to competitors — plus realistic case-cost targets for your practice area.
Written proposal
Channels, budget, expected outcomes, timeline, flat monthly fee — all in writing so there are no surprises in week three.
Tracking & launch
Measurement first, then landing pages, then campaigns. We get the foundations right so the numbers actually mean something from day one.
Optimize & scale
Weekly optimization, a clear monthly report, and a single senior point of contact. Month-to-month. Cancel anytime.
Claim your free session
30 minutes. A custom growth plan. No pitch.
Book a 30-minute call with a senior strategist (valued at $500, free for qualified law firms). On the call we'll walk through your numbers and leave you with a clear plan — whether you work with us or not.
- Where cases are being lost to competitors right now
- Realistic cost-per-case targets for your practice area
- The exact roadmap to 10–100 new cases every month
- Whether we can help — and if not, who we'd refer you to
Claim my free strategy session
Month-to-month · Cancel anytime · Flat fee